About

I'm amaru, a people guy (and dev) based in Buenos Aires, working remotely with teams worldwide. I spend most of my time between people, software, and data.

What I Do

I build software that stays close to the people using it. My work falls into three areas:

01 Human Experience Gamification, creativity, and interactive experiences
02 Software Development Web applications, design systems, and internet secrets
03 Data & Automation Automation and workflows that remove repetitive work

I try to make things that feel alive to use.

Principles

Fewer features, done better. A tool that does one thing well beats one that does ten badly.

Automation is a form of empathy. Every repetitive task you remove gives someone their time back. Good systems respect attention.

Code gets rewritten. Leave behind systems that can adapt and outlive their original purpose.

This Site

This is my home on the internet — a place for work, writing, and ideas in progress. It isn't a static portfolio; I change it as I go.

Contact

Open to collaboration, consulting, and the occasional redesign.

MAIL hello@amaru.computer → LINKEDIN ffernandezsica → GITHUB amaruthewise → X amaruthewise →